Crispin Porter finds its own USP for Coke Zero
Long ago a very famous adman called Rosser Reeves invented the Unique Selling Proposition or USP. Reeves believed that ads were there to sell rather than entertain so he produced a slew of big...
View ArticleCrispin Porter’s Craig Miller joins London’s VCCP – does this herald...
Crispin Porter creative director Craig Miller, one of the people behind the celebrated Domino’s Pizza ‘turnaround’ in the US, is joining Chime Communications-owned VCCP in the UK. Five years ago Domino...
View ArticleCan new boss David Mayo keep the Bates agency brand alive?
Much speculation among the clinking sundowners at Raffles Hotel in Singapore that the venerable Bates agency (now rather reduced as it’s an Asia-only network albeit a large one) might be calling last...
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